b r a n d i n g
p h o t o g r a p h y
In today's world with Instagram, Facebook, and your online presence being extremely prominent, your imagery is everything. But one thing we didn't think would be as important as the products or services we offer and sell- what we do on our "off" hours.
Shoppers now (more than ever) are not only concerned with how their product and/or service is made and delivered- but rather curious on who/where their money is going. They want to have a stronger bond and connection to the small businesses they are supporting, and the one way to create that solid foundation- imagery.
Branding Photography is all. about. you.
Ohhhh yes, you heard that right. It's all about you. The off-hours you. Who are you spending time with? How do you like to style yourself? Do you read? Do you love night life or more of an early bird? Your audience and future clients want to know you just as much as they want to know your products and services. They want to feel a connection to you and know that by purchasing from you, they are investing in you and what you stand for.
Take, for example, Mallory + Jeremiah Campbell. They are huge in the health and wellness world, create weekly podcasts about growth, and have began their own business to help others become who they want to be physically, mentally, and spiritually.
Mallory loves neon colors, being in downtown Detroit, hosting events at their newly renovated BEAUTIFUL home, and connects to her clients mainly through her phone VIA Facebook, IG, and Zoom.
Level Up + Destined To Be
Another wonderful example is Anastasia Arnold with Arnold Fitness. She is a personal trainer living in Newport, RI who values her time at the beach, reading books, and taking it easy. Her overall style feels nostalgic, feminine, pink hues, and bright whites.
We wanted to make sure we added those tiny touches to her photos she will intertwine with her gym content to keep her audience engaged and scrolling.
Elaine Blais is a life coach for women who want to take back control and live unforgettably. She helps coach them in different areas of their life- but mainly how to get out of their rut. Elaine has published a few books, and loves spending her time in nature, amongst gardens, and near the water. We wanted to incorporate this into her photos because the things she does in her downtime are things that help her with her business in the long run.